On July 13, 2017, the Federal Communications Commission called on companies to weigh in on what it should do to limit exposure for calls made to reassigned numbers. Under existing FCC rules (which are pending review at the D.C. Circuit), a company using autodialers and prerecorded voices gets one chance to realize that the consumer who previously consented to receive these calls or text messages is no longer the same subscriber. After that one call, the FCC considers it fair game for the phone number’s new owner to sue for damages under the TCPA, which can be between $500 and $1,500 per unauthorized call or text.

Not-So-Safe Safe Harbor

When the FCC adopted this one-call “safe harbor,” it acknowledged that existing technologies did not provide a solution for telemarketers to avoid this liability because number reassignments were not uniformly tracked or reported. The good news: FCC Chairman Ajit Pai is looking to make it easier for companies to avoid making calls to reassigned numbers.

According to the Notice of Proposed Rulemaking adopted this week, the Commission is considering whether to adopt new reporting requirements that would require carriers to report when number reassignments have occurred. The Commission is also considering who the reassignments should be reported to, identifying a number of potential options:

  1. an FCC-created database;
  2. reassigned data aggregators and robocallers;
  3. carrier-maintained databases; and
  4. downloadable public reports.

Every company that sends autodialed calls or text messages should understand the potential liability for calling reassigned telephone numbers and be engaged in formulating a workable solution to this problem. Opening comments on the proposals are due by August 28, 2017, with reply comments following on September 26, 2017.

TCPA Defense Force by Innovista Law often represents companies in notice and comment rulemakings before the FCC. 

Contact David Carter to learn more about how we can assist you in sharing your opinion on this important issue with the FCC.


Check out this video by our good friends at Tatango. They do an excellent job of explaining what a reassigned number is!


About The Author

Meet David, our cultivator, dreamer, and norm disrupter. He advocates effortlessly in and out of the courtroom, leveraging his wealth of experience along the way. Constantly carving new paths, you can find David guiding his clients’ deals and big-picture strategies. The sky’s the limit.