--- title: "What does \"consent is not a condition of purchase\" mean in the TCPA?" description: What does 'consent is not a condition of purchase' really mean and why is it so important for text message marketers? TCPA attorneys Ernesto Mendieta and John Nelson break down the phrase’s significance with the TCPA and why it must be included in your consumer agreements. --- [About Us](https://www.tcpadefenseforce.com/about-us)    [![Womble_TCPA_DefenseForce_VERTICAL_White](https://www.tcpadefenseforce.com/hs-fs/hubfs/Logos/Womble%20TCPA%20DF/Womble_TCPA_DefenseForce_VERTICAL_White.png?width=1413&height=741&name=Womble_TCPA_DefenseForce_VERTICAL_White.png "Womble_TCPA_DefenseForce_VERTICAL_White")](https://www.tcpadefenseforce.com/) - [Resource Library](https://www.tcpadefenseforce.com/tcpa-law-resource-library/topic/e-guides) - [Events](https://www.tcpadefenseforce.com/tcpa-defense-force-events) - [Blog](https://www.tcpadefenseforce.com/tcpa-law-blog) [![SET UP A CALL](https://no-cache.hubspot.com/cta/default/2542871/53366e90-b47a-4b77-bf76-fa7dacebc970.png)](https://cta-redirect.hubspot.com/cta/redirect/2542871/53366e90-b47a-4b77-bf76-fa7dacebc970) #### Text Message Marketing and the TCPA:What does "consent is not a condition of purchase" mean in the TCPA? You’ve definitely come across the phrase "consent is not a condition of purchase" when buying products online or signing up for membership/rewards programs, but what does it really mean and why is it so important for text message marketers? TCPA attorneys Ernesto Mendieta and John Nelson break down the phrase’s TCPA significance and why it must be included in your consumer agreements. [![Watch Full Series](https://no-cache.hubspot.com/cta/default/2542871/a60873a7-bcb4-4b6d-b6a0-e7ccc8cb722f.png)](https://cta-redirect.hubspot.com/cta/redirect/2542871/a60873a7-bcb4-4b6d-b6a0-e7ccc8cb722f) [![Womble_TCPA_DefenseForce_VERTICAL](https://www.tcpadefenseforce.com/hs-fs/hubfs/Logos/Womble%20TCPA%20DF/Womble_TCPA_DefenseForce_VERTICAL.png?width=300&height=157&name=Womble_TCPA_DefenseForce_VERTICAL.png "Womble_TCPA_DefenseForce_VERTICAL")](https://www.tcpadefenseforce.com/) - [Resource Library](https://www.tcpadefenseforce.com/tcpa-law-resource-library) - [Blog](https://www.tcpadefenseforce.com/tcpa-law-blog) - [Terms of Use](https://www.womblebonddickinson.com/us/legal-notices) - [Privacy Policy](https://www.womblebonddickinson.com/us/privacy-policy) - [Website Design](https://www.smartbugmedia.com/hubspot-cms-design) - [by SmartBug Media](https://www.smartbugmedia.com) “Womble Bond Dickinson”, the “law firm” or the “firm” refers to the network of member firms of Womble Bond Dickinson (International) Limited, consisting of Womble Bond Dickinson (UK) LLP and Womble Bond Dickinson (US) LLP. Each of Womble Bond Dickinson (UK) LLP and Womble Bond Dickinson (US) LLP is a separate legal entity operating as an independent law firm. Womble Bond Dickinson (International) Limited does not practice law. Please see [www.womblebonddickinson.com/legal-notices](http://www.womblebonddickinson.com/legal-notices) for further details. ©2022 Womble Bond Dickinson (US) LLP [Privacy Policy & Disclaimer](https://www.womblebonddickinson.com/us/privacy-policy)   ### WOMBLE BOND DICKINSON 2001 K Street, NW Suite 400 South Washington, D.C., US 20006 (Phone) [+1 202.467.6900](tel:+12024676900) (Fax) [+1 202.467.6910](tel:+12024676910)